Diamond Avian Distributors

 Roudybush

Roudybush, Inc. manufactures specialized bird foods. This manufacturing is a result of the research by an avian nutritionist, Tom Roudybush. During his 16 years of nutritional research in the Department of Avian Sciences at the University of California, Davis, Tom studied a variety of birds, including 10 years of research on the nutritional requirements of companion birds. Mr. Roudybush has generated most of the published nutritional research in pet birds, and the research flocks of Orange-winged Amazons at the University have been maintained on nothing but Roudybush pellets since 1981; no other population of psittacines has been maintained on a commercially available, formulated diet for such a long period of time.

EFFECTIVE DATE: JUNE 1, 2023

ROUDYBUSH
UNITED STATES UMAP

Roudybush, Inc. (“Roudybush”) recognizes that its high-quality resellers invest time and resources to deliver
an extraordinary customer experience through knowledgeable staff and compelling vendor presentation.
To support its resellers’ efforts, Roudybush wishes to establish policies that allow resellers to earn the
profits necessary to maintain the high level of customer excellence people have come to expect from
Roudybush resellers.

In order to successfully compete in the marketplace and to maintain its premium brand image, Roudybush
has announced this Unilateral Minimum Advertises Price Policy (“UMAP”). Hereafter, all sales from
Roudybush resellers to end-users of products set forth in Roudybush’s UMAP Price Grid (the “Product(s)”)
inside the United States shall be subject to this UMAP.

Roudybush Products covered and their coordinating minimum advertised prices are set forth in the UMAP
Price Grid and shall be delivered or otherwise made available by Roudybush to the reseller. Roudybush
reserves the right from time to time to alter, modify, suspend, or cancel this UMAP, the Products covered,
and/or the minimum advertised prices.

This Unilateral Policy does not restrict a reseller’s right to establish independent advertised and/or resale
prices of Roudybush Products. Roudybush reserves the right to determine whether a reseller has
advertised Roudybush’s Products at a price less than the minimum advertised price established in this
UMAP. Upon such determination, Roudybush may, without assuming any liability, cancel all orders and
may indefinitely refuse to accept new orders from the reseller. Please note that following the actions of
another reseller is not an exception to this UMAP and will be considered non-acquiescence.

This UMAP has been unilaterally adopted by Roudybush. Roudybush neither solicits nor will it accept
assurances by any reseller of acquiescence with this UMAP. Nothing in this UMAP shall constitute an
agreement between Roudybush and any reseller of compliance with this UMAP. The reseller within its own
discretion can choose to acquiesce or not acquiesce with this UMAP. Roudybush will not discuss conditions
of acceptance related to this UMAP. This UMAP is non-negotiable and will not be altered, modified, or
amended for any reseller.

The following are actions that constitute acquiescence with Roudybush’s UMAP:

• The offer of free shipping or financing on Product(s) listed in the UMAP Price Grid
• The offer of a gift card, rebates, or rewards redeemable for value on a future purchase with the
purchase of Product(s) listed in the UMAP Price Grid
• Roudybush, from time to time within its sole discretion, may announce promotional prices and
bundles of Product(s) listed in the UMAP Price Grid
The following are actions that do not constitute acquiescence with Roudybush’s UMAP:
• Advertising that: i) states things such as “see price in cart,” “click to see price,” “add to cart for best
price,” or “call for price”; ii) lists a price that is struck through; iii) does not list a price, or iv) contains
any language or graphic representation that implies, or from which the end-user can infer, that the
end-user may click through to the cart to see a price lower than that set forth in the UMAP Price
Grid
• The issuance of non-Roudybush announced rebates (in any form, including coupon codes) on
Product(s) listed in the UMAP Price Grid
• Combining a Product from the UMAP Price Grid with any other product for a combined price lower
than the combined price of what the two (2) products could be advertised independent of each
other as set forth in the UMAP Price Grid

Roudybush’s sales personnel have no authority to modify or grant exceptions to this UMAP. All questions
regarding interpretation of this UMAP should be directed to the UMAP Committee at
[UMAP@Roudybush.com].

Phone: 1-800-326-1726

Fax: 1-888-276-8222

Web: www.roudybush.myshopify.com

Roudybush, Inc. UMAP

Maintenance and Breeder Diets Special Diets